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Kanye West is getting into the car business.

Donda, the rapping entrepreneur, has launched a new venture called Industrial Design.

The project will be led by footwear designer and longtime West collaborator Steven Smith.

Details haven’t been released, but the ad provided to Complex includes an intriguing product tease.

The Donda Foam Vehicle Concept looks like an extreme off-roader.

The Donda Foam Vehicle Concept looks like an extreme off-roader.
(Donda Industrial Design)

The vehicle is called the Donda Foam Vehicle and is said to have been conceptualized, designed and manufactured in the United States.

“Amen” closes the post.

Unlike the Ukrainian Sherp truck West owns and drives in this year’s McDonald’s Super Bowl commercial, the low-resolution image looks like an extreme off-roader.

Kanye West drives his Sherpa through a McDonald's drive-thru in a Super Bowl commercial.

Kanye West drives his Sherpa through a McDonald’s drive-thru in a Super Bowl commercial.
(McDonald’s)

The vehicle featured a cab-forward design and slab-sided passenger compartment with an extra-long wheelbase and massive “tweels”.

Donda's foam vehicle concept features airless tires.

Donda’s foam vehicle concept features airless tires.
(Donda Industrial Design)

A twill is a combination of airless tires and wheels that use flexible spokes instead of an air-filled chamber and can continue to function in the event of a puncture.

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The Donda foam vehicle was inspired by the Ukrainian-made Sherpa, which Kanye West owns.

The Donda foam vehicle was inspired by the Ukrainian-made Sherpa, which Kanye West owns.
(Dennis Porter/Barcroft Media via Getty Images)

“I am honored to help shape our shared vision of the future,” Smith told Complex. “Mr. West is the single most inspiring creative I have ever worked with.”

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Given West’s close relationship with Elon Musk, who was at the “Donda 2” album release party in February, it is speculated that the vehicle will be built using Tesla technology; However, there is no official confirmation on the matter and neither Musk nor Tesla has yet commented on the vehicle.