Kanye West is getting into the car business.
Donda, the rapping entrepreneur, has launched a new venture called Industrial Design.
The project will be led by footwear designer and longtime West collaborator Steven Smith.
Details haven’t been released, but the ad provided to Complex includes an intriguing product tease.
The vehicle is called the Donda Foam Vehicle and is said to have been conceptualized, designed and manufactured in the United States.
“Amen” closes the post.
Unlike the Ukrainian Sherp truck West owns and drives in this year’s McDonald’s Super Bowl commercial, the low-resolution image looks like an extreme off-roader.
The vehicle featured a cab-forward design and slab-sided passenger compartment with an extra-long wheelbase and massive “tweels”.
A twill is a combination of airless tires and wheels that use flexible spokes instead of an air-filled chamber and can continue to function in the event of a puncture.
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“I am honored to help shape our shared vision of the future,” Smith told Complex. “Mr. West is the single most inspiring creative I have ever worked with.”
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Given West’s close relationship with Elon Musk, who was at the “Donda 2” album release party in February, it is speculated that the vehicle will be built using Tesla technology; However, there is no official confirmation on the matter and neither Musk nor Tesla has yet commented on the vehicle.