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Ford is cracking down on the treasury.

The automaker has launched a new website with historical images and brochures that fans of the brand can search and share.

The Ford Heritage Vault has been curated for the past two years and has 5,000 options for Ford’s first century from 1903 to 2003.

Ted Ryan, Ford Archive and Heritage brand manager, said the archive was founded over 70 years ago and provides an easy way for Ford enthusiasts to interact with it.

(Ford)

“This is the first step in everything that is to come in the future,” Ryan said.

General Motors has maintained the same GM Heritage Center website for many years.

1949 Ford is the first American vehicle to be built after World War II.

1949 Ford is the first American vehicle to be built after World War II.
(Ford)

“These assets were born analogous and we worked hard to bring them into the digital world,” said Sierra Castile, a processing archivist.

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“But digitizing is not enough. It’s important for us that Heritage Vault be available for everyone to enjoy.”

The collection includes Lincolns, this 1927 model L. coached by Dietrich.

The collection includes Lincolns, this 1927 model L. coached by Dietrich.
(Ford)

The collection is provided free of charge for personal and media use, but Ford holds image rights for commercial applications.

The Ford Mustang Shelby GT350 was unveiled at the 1964-1965 New York World's Fair.

The Ford Mustang Shelby GT350 was unveiled at the 1964-1965 New York World’s Fair.
(Ford)

Items in the library include a rare color photo of the original Mustang Shelby GT350 on display at the 1964-1965 New York World’s Fair.

Ford's freewheel campaign aimed at younger customers in 1977.

Ford’s freewheel campaign aimed at younger customers in 1977.
(Ford)

There was also a brochure from Ford’s 1977 “Free Wheel” campaign, which targeted young, active buyers.

The 1959 Country Square Show car has a rooftop camper that doubles as a boat.

The 1959 Country Square Show car has a rooftop camper that doubles as a boat.
(Ford)

The roof on the 1959 Country Square wagon can be doubled as a boat with the camper concept and has some special features such as a built-in tent and shower.

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You can take a vacation in Memory Lane The Ford Heritage Vault is here.